Clumpy’s is a 24-hour diner based only on the word Clumpy’s. When asked, many people pictured Clumpy’s as a little old diner with good greasy food. Through the research of older diners, the red and blue colors were chosen as they were the most common and prominent in most diners. Along with that, they had some kind of checkers. Most importantly, they feature some kind of fun and random sign. The branding for Clumpy’s is their sign, in which it is most recognized for.